What is Email Marketing?

Email Marketing campaigns are a direct and personal way to contact prospective and current customers. Email Marketing gives you the ability to create high impact emails that are professional and user friendly. So how does it work? Through ALPHAmail in three simple steps you can create an effective, efficient and user friendly email marketing campaign. Click here to get started.

Why should I use Email Marketing?

Email marketing is extremely valuable and twice as effective as traditional direct emailing in getting a response from a targeted audience. This may be because of its immediate call-to-action, through links that can be directly embedded in the message. It also gives the receiver the ability to reply or click a link to get more information. Email marketing is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.

Can my business benefit from online eNewsletters?

eMarketer estimates there are 153 million Internet users in the US, spending 92% of their online time sending and receiving emails. Given the low cost and high impact value of email marketing, there are no businesses that would not benefit from tapping this market.

Is it cost effective?

Unlike printed campaigns, email marketing does not attract additional costs with every campaign run.

How do I start?

Start your email campaign with existing customers and grow your contact list by encouraging recipients to forward your message to others. Include a subscribe button on your Website and ask prospective customers if you can send your newsletter to them. Make sure your collateral includes a reference to your newsletter and consider running a promotion or give away to generate interest. Your list will grow faster than you would have believed.

What are the benefits of Email Marketing?

Cost effective
Unlike printed campaigns, email marketing does not attract additional costs with every campaign run. Alphamail has a single annual fee and with this you can send as many email marketing campaigns as appropriate for your business.

Direct hit
Email marketing is extremely valuable and twice as effective as traditional direct emailing in getting a response from a targeted audience. This may be because of its immediate call-to-action, through links that can be directly embedded in the message. It also gives the receiver the ability to reply or click a link to get more information. Email marketing is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles. It's easy to get started
In three simple steps you can begin your email marketing campaign. Editing your templates is simple, so email marketing campaigns can be sent at any time

Analytics for your email campaigns
With email marketing you can see how effective your marketing campaign is through statistical reports in Google analytics. For example, If you have a specific web page your campaign links to we can view how often that link was clicked.

Easy to import existing contact lists into AlphaMail

Can manage multiple contact lists

Editable eNewsletter template interface for instant copy and image changes

Manage multiple eNewsletter templates

Criteria targeting - send to specific criteria eg "Age", "State", "interests" etc.

Manages contact removal & invalid email addresses